![]() ![]() Governing all these innovations is a reverence for simple. Further down the line: Integration with various store e-shopping systems and automatic acceptance of e-commerce receipts. Soon to come: recipes that allow you to add ingredients straight to your shopping list. “If I’ve been scanning all my grocery receipts, it may recommend that I am out of milk, or tell me, ‘Don’t buy paprika, you probably have enough.’” Using its knowledge about individual shopping patterns, Fetch Rewards is expanding beyond the points rewards to other services, Cooper says, such as the ability to write your shopping list. At one point, maker Sperry & Hutchinson bragged that it was printing more stamps than the U.S. Distributed at supermarkets, gas stations and the like, the stamps were glued into books and redeemed for consumer products. S&H Green Stamps were a rewards proram popular from the 1930s to 1980s. Only items on the Fetch brand list get extra points, Cooper says. “By knowing what you scan, what you buy, we start to pick up on patterns and give you better offers.”Ĭustomers earn some points for simply scanning a receipt, whether or not it contains eligible items. “You make the purchase, scan the receipt and we take that data and use it to give you a better experience,” Cooper says. How can we connect to our shoppers?”įetch Rewards is, by design, free and easy. “They came to us, said ‘we love what you do with Shop Fetch, but we have this house of brands, from Oscar Meyer to Maxwell House. “Now, we are seeing retailers say, ‘We better figure this out.’”įetch’s first incarnation, Shop Fetch, attracted attention from the food giant Kraft Heinz for its ability to “know the customer,” Cooper says. The supermarket industry has been reluctant to innovate, but Amazon’s purchase of Whole Foods, “started to put pressure on the market to give the shopper a better experience,” Cooper says. “We had to figure out a way to go straight to the shopper.” “We have a good product, but the market isn’t ready to push it as hard and fast as we need,” Cooper says. Although Shop Fetch is now working at 35 stores, its acceptance depended on supermarket approval. Schroll left the university before graduating to work on Shop Fetch, a mobile-based app that gave users instant access to coupons and the ability to bypass supermarket checkout lines. Out of the blue, I reached out to Jon Eckhardt,” now an associate professor of management, “and he took me on a two-hour tour of campus, showed me the different resources for entrepreneurs.” Photo by Lauren Richardsįounder Wes Schroll says he came to UW–Madison in 2011, “mostly because I was attracted to the entrepreneurship programs. Most are in Madison, but 10 work in Chicago and three in New York.Ī UW–Madison student chats with Fetch Rewards co-founder Wes Schroll as she uses the app to buy groceries. A firm introducing a honey-sweetened peanut butter could, for example, ask Fetch to target coupons exclusively to peanut butter addicts.įetch has more than 50 full-time workers. Personally identifiable information remains with us, so your data is always kept safe.” Our partners can communicate to customers through us, but they don’t know who I am. ![]() “Fetch can tie your purchase back to you, but no one else knows that Birk Cooper is buying crunchy peanut butter. The food companies do not learn about individual purchases, says Cooper. Fetch Rewards now works with 250 brands equaling thousands of grocery products and is continuously adding products to the list, says chief marketing officer Birk Cooper. During a year of trial marketing, it has attracted 400,000 users.Ĭonsumer product companies pay Fetch for exclusive placement on the app with the aim of building customer loyalty. A receipt is photographed and transmitted via a cell phone’s Fetch Rewards app.
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